Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it?
Email lists decay by 20%-22% every year and data cleansing aka data scrubbing not only helps in maintaining your email list hygiene but also helps in maximizing your email marketing ROI. Thereby, to maintain a healthy email list, email list cleaning is a priority in any email marketer’s schedule so as to ensure maximum CTRs, qualified leads, and open rates. Continue reading
It is necessary for organizations to have an updated database, both for ensuring efficient contact with their customers and maintaining compliance standards. Data Cleansing or data scrubbing is the process of identifying and correcting inaccurate data from a data set. With reference to customer data, data cleansing is the process of maintaining consistent and accurate (clean) customer database through identification & removal of inaccurate (dirty) data. Here, inaccurate data stands for any data that is incorrect, incomplete, out-of-date, or wrongly formatted. Continue reading