Four Steps Email Marketers Should Take Before Using Old Customer Data

A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014.

A time capsule from 1950 was about to be opened, revealing mysterious contents. No one knew what to expect. Historical treasures? Letters from the past? Maybe even gold bars or valuable collectibles? The crowd strained to hear what officials would announce to the crowd as they opened the container. Continue reading

Keeping it Clean: The Five Step Data Cleansing Process

Data cleansing is hard to do, hard to maintain, hard to know where to start. There seem to always be errors, dupes, or format inconsistencies. One of the most challenging aspects of data cleansing has got to be maintaining a clean list of data, whether it’s sourced from multiple vendors or manually entered by your hard-working interns, or a combination of both. One mistype could create a whole myriad of problems within your database, and can lead to hours upon hours of manual cleansing that could so easily have been avoided. So what is the solution to these frustrating, time consuming problems? Continue reading

Return Path and BriteVerify Partner to Offer Real-Time Email Validation

Email verification solution helps marketers purge invalid email addresses, reducing bounce rate by up to 98% and improving email deliverability.

New York, NY and Charlotte, NC: Return Path and BriteVerify today announced a partnership that will bring BriteVerify’s email verification technology to Return Path customers. With Real-Time Email Validation, marketers can instantly identify and remove invalid email addresses from their subscriber list, reducing undeliverable mail by up to 98% and improving sender reputation. Continue reading

5 Ways Email Validation Can Help All Types of Marketing

There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if they don’t do anything to verify their data (particularly user email addresses), they’ll be unaware of one of the primary reasons their marketing efforts failed. Continue reading

Data quality: Whose job is it?

A recent survey suggests a significant disconnect in many organizations between the people creating data and those managing it. The IT department is usually held responsible for maintaining quality data, but those entering the data are not. “Data quality responsibility, for the most part, is not assigned to those directly engaged in its capture,” according to a survey by 451 Research on enterprise data quality. Continue reading

Improve Your Email Marketing With a Clean Prospect List

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your company. Continue reading

Managing Your List: How to Maintain a Clean Email List

Once you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order to maintain a clean email list and an successful email marketing. In this section, we’ll cover the final steps that you’ll need to either manage or be aware of in order to keep your email list in its best shape possible. Continue reading

Email Validation: How Email Verification Really Works

Maintaining a healthy reputation with ISPs and ESPs, and achieving a high deliverability rate is becoming increasingly challenging for marketers today. Even if your email address acquisition practices are organic, and they follow all the standards for email marketing, they still run the risk of falling victim to spam traps. And because spam traps, bounce rates and complaint rates will determine your reputation as a sender, you can’t afford to ignore this fact. Continue reading