Keeping it Clean: The Five Step Data Cleansing Process

Data cleansing is hard to do, hard to maintain, hard to know where to start. There seem to always be errors, dupes, or format inconsistencies. One of the most challenging aspects of data cleansing has got to be maintaining a clean list of data, whether it’s sourced from multiple vendors or manually entered by your hard-working interns, or a combination of both. One mistype could create a whole myriad of problems within your database, and can lead to hours upon hours of manual cleansing that could so easily have been avoided. So what is the solution to these frustrating, time consuming problems? Continue reading

Why Email List Hygiene is Still the Cure for Improving Deliverability

If I were to ask every email marketing professional his or her top headache-inducing challenge, I’m willing to bet it would have something to do with email deliverability.

In 2014, Marketing Land reported 11% of permission-based email marketing campaigns were blocked and 6% ended up in people’s spam folders. With ISPs moving toward engagement-based filtering, in which specific subscriber signals determine how and where email should be delivered, accessing and analyzing email and subscriber data are essential to help senders improve deliverability. Continue reading

Return Path and BriteVerify Partner to Offer Real-Time Email Validation

Email verification solution helps marketers purge invalid email addresses, reducing bounce rate by up to 98% and improving email deliverability.

New York, NY and Charlotte, NC: Return Path and BriteVerify today announced a partnership that will bring BriteVerify’s email verification technology to Return Path customers. With Real-Time Email Validation, marketers can instantly identify and remove invalid email addresses from their subscriber list, reducing undeliverable mail by up to 98% and improving sender reputation. Continue reading

5 Ways Email Validation Can Help All Types of Marketing

There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if they don’t do anything to verify their data (particularly user email addresses), they’ll be unaware of one of the primary reasons their marketing efforts failed. Continue reading

5 Steps to Data Cleansing of Customer Data

It is necessary for organizations to have an updated database, both for ensuring efficient contact with their customers and maintaining compliance standards. Data Cleansing or data scrubbing is the process of identifying and correcting inaccurate data from a data set. With reference to customer data, data cleansing is the process of maintaining consistent and accurate (clean) customer database through identification & removal of inaccurate (dirty) data. Here, inaccurate data stands for any data that is incorrect, incomplete, out-of-date, or wrongly formatted. Continue reading