Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it?
Email lists decay by 20%-22% every year and data cleansing aka data scrubbing not only helps in maintaining your email list hygiene but also helps in maximizing your email marketing ROI. Thereby, to maintain a healthy email list, email list cleaning is a priority in any email marketer’s schedule so as to ensure maximum CTRs, qualified leads, and open rates. Continue reading
If I were to ask every email marketing professional his or her top headache-inducing challenge, I’m willing to bet it would have something to do with email deliverability.
In 2014, Marketing Land reported 11% of permission-based email marketing campaigns were blocked and 6% ended up in people’s spam folders. With ISPs moving toward engagement-based filtering, in which specific subscriber signals determine how and where email should be delivered, accessing and analyzing email and subscriber data are essential to help senders improve deliverability. Continue reading
There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if they don’t do anything to verify their data (particularly user email addresses), they’ll be unaware of one of the primary reasons their marketing efforts failed. Continue reading