Return Path and BriteVerify Partner to Offer Real-Time Email Validation

Email verification solution helps marketers purge invalid email addresses, reducing bounce rate by up to 98% and improving email deliverability.

New York, NY and Charlotte, NC: Return Path and BriteVerify today announced a partnership that will bring BriteVerify’s email verification technology to Return Path customers. With Real-Time Email Validation, marketers can instantly identify and remove invalid email addresses from their subscriber list, reducing undeliverable mail by up to 98% and improving sender reputation.

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Having a few invalid email addresses is common for marketers; people make typing errors and some make up fake email addresses. But sending to these bad addresses can have significant consequences. Email verification is used by companies all over the world to improve their email collection methods, the quality of emails in their databases, and, ultimately, their inbox placement rates.

“Most marketers remove invalid addresses from their email list when they bounce, after the campaign has already been sent,” said Return Path CEO Matt Blumberg. “With BriteVerify’s email validation, invalid addresses are identified and removed before they bounce, improving your chances of reaching the inbox. We’re thrilled to bring this solution to our customers through this new partnership.”

With Real-Time Email Validation, companies can validate email addresses individually, at the point of collection, or in bulk—either their entire list or a portion of a list. And the process is quick; it takes only minutes to validate up to 10,000 records.

“As email collection evolves towards less accurate methods like mobile devices and point-of-sale systems, the need for integrated email verification and inbox monitoring solutions becomes important to the success of email marketers,” said BriteVerify founding partner Matt McFee. “We’re excited to be involved in the early stages of developing these integrated solutions and our partnership with Return Path is a great step in that direction.”

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