Email Marketing: Cleansing your list of inactive users

One of the most difficult aspects of list cleansing isn’t always the drop in numbers — it’s convincing senior leadership why it’s necessary. During MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down in the Media Center with Jeffrey Anderson, Digital Marketing Manager, A Place For Mom. The company is a for-profit senior care referral service. Continue reading

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Data quality: Whose job is it?

A recent survey suggests a significant disconnect in many organizations between the people creating data and those managing it. The IT department is usually held responsible for maintaining quality data, but those entering the data are not. “Data quality responsibility, for the most part, is not assigned to those directly engaged in its capture,” according to a survey by 451 Research on enterprise data quality. Continue reading

Improve Your Email Marketing With a Clean Prospect List

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your company. Continue reading

The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products. This data gives you a tool to stay in touch with those who have expressed an interest in your company and to provide valuable customers with offers that are most likely to generate sales. More than that, marketing data is a powerful asset when it comes time to develop new products. Continue reading