4 Ways Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving Continue reading

What is Data Cleansing and Clean Data?

To set your marketing campaigns up for success, clean data is essential. From the free-form field a customer uses to submit his/her country of residence (e.g., “US,” “U.S.,” “USA,” “U.S.A,” or “United States of America) to his email address, every piece of data collected must be consistent and accurate. After all, how can you reach your target audience if your database is marked with incorrect contacts or outdated information? Every part of a customer’s contact data can substantially improve incremental marketing ROI which is why data cleansing (or data scrubbing) is imperative. Here’s how to identify dirty data and keep your database squeaky clean. Continue reading

Reducing Data Cleansing Time to Get Actionable Insights Faster

If you categorized how you spend your time at work every day, on which tasks do you spend the bulk of your time? Most business analysts spend 50 to 80 percent their time preparing their data for analysis, which includes pulling, cleansing, manipulating and formatting their data. This leaves them with only 20 to 50 percent of their time to focus on actual analysis and uncover actionable insights. That’s quite the dedication of hours. Continue reading

Append + Cleanse = A Winning Combo for Email Marketing

As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete or missing data, outdated information and duplicate data. As Experian notes, businesses that operate on inaccurate information risk wasting resources and damaging the customer experience they work so hard to create. Continue reading

4 Ways Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated data sets. It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving inaccurate information about the customer. Here are the top ways data cleansing will enhance your data analysis and increase the ROI of your business’s marketing strategy. Continue reading