The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

Marketing data is one of the most valuable assets a company holds. Leads and customer big-data-imageinformation help you target groups most likely to purchase your products. This data gives you a tool to stay in touch with those who have expressed an interest in your company and to provide valuable customers with offers that are most likely to generate sales. More than that, marketing data is a powerful asset when it comes time to develop new products. Continue reading


Why Data Cleansing Is Critical to Your Marketing Campaign

Successful marketing campaigns rely on data, but in order for that data to be useful to the company, data cleansing needs to be a priority. Data cleansing is the process of removing any duplicate data, incorrect or improperly formatted data, or incomplete data, so you’re left with only the most relevant, high-quality data available. By ensuring your data collections are routinely cleansed of useless data sets, you can simplify data analysis and build a more effective marketing campaign. Continue reading

How Email Validation Works: Spam Trap Detection

Remember back in grade school when a few misbehaving students would cheat on an exam and the teacher would re-test the entire class? Even though you may not have been a part of the offending group, you still had to suffer the consequences. This is precisely what is happening with spam traps. Even if you’re not sending spam messages to your marketing lists, you could still end up blocked by providers due to spam traps. Continue reading

6 Challenges Email Validation Helps You Overcome

The road to email marketing success isn’t always smooth. On its way to your customer,
your carefully honed message can hit a variety of roadblocks. It could bounce or hit a spam filter, rendering it pretty much useless — or possibly detrimental — to your overall campaign. But deploying an effective email validation strategy can help you address many of these challenges. Continue reading